Allied Milling and Baking commissioned RCC HR to create a campaign that would pull in their target audience of 'second-bounce graduates' and give them plenty of information about careers at Allied. We recommended a press and online campaign to stir the initial interest of potential candidates. But to transform this interest into job applications, we needed to convey the detailed information about the employer and prospects that convinces people to pursue a particular role.

The obvious solution was to direct people from the adverts to the Allied website. However, their corporate site didn't present an attractive image of the company to prospective employees. Information was out-of-date, there was no recruitment section and few selling-points to tempt new talent. Furthermore, the existing site didn't reflect the employee brand that we had developed for Allied.