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In 2005 the three different businesses that comprised the financial arm of the Co-operative Group merged to form Co-operative Financial Services (CFS). Each original business had a distinctive culture and values. But, this new era demanded a fresh, all-encompassing vision unique to CFS:
‘to be the UK’s most admired financial institution’
As a co-operative organisation, we suggested their people create the values to support this new vision.
However, gathering the opinions of 15,000 people working across branches, call-centres and a head office was a distinct challenge
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